????時代公司擁有眾多風(fēng)格迥異的期刊。鑒于印刷版和分銷渠道已經(jīng)變得不那么重要，讓《風(fēng)格》( Style)、《財富》(Fortune)和《人物》( People)等雜志繼續(xù)留在同一家公司還有沒有具有說服力的商業(yè)理由？

????這個問題需要從多個角度來回答。首先，印刷版期刊并沒有死。它依然很重要，印刷版發(fā)行量和廣告收入正在不斷增長的例子其實有很多。比如，我們最近購買了美國運通公司( American Express)旗下的多份雜志，從而收獲了一些在它們占據(jù)的市場空間非常強勢的品牌。當(dāng)然，我們正在專注于開拓內(nèi)容分銷的新渠道，比如網(wǎng)絡(luò)、手機和平板電腦等。但我并不認(rèn)為，印刷版雜志即將壽終正寢。

????其次，我們擁有一批多樣化的雜志，這種優(yōu)勢使得我們能夠迅速響應(yīng)擁有不同興趣、職業(yè)和嗜好的讀者的需求，從而為特定受眾提供優(yōu)質(zhì)服務(wù)。然而，這也意味著，我們有機會創(chuàng)造跨越品牌的受眾群體。比如，《財富》雜志擁有最具影響力商界女性會議和相關(guān)的特許經(jīng)營權(quán)。我在想，有沒有一種方式把它跟《造型》(In Style)、《人物》和《本質(zhì)》(Essence)等雜志的5,000萬讀者聯(lián)系起來？再比如，《財富》雜志定期在中國舉辦一個峰會，那么美國運通公司的雜志，比如說《旅游與休閑》(Travel & Leisure)，可不可以效仿這種做法呢？

????但我需要審慎行事，我才來了7天，還基本上處于聆聽模式?；蛟S有非常充分的理由把這些雜志分離開來，讓它們獨立運作，但我說的當(dāng)然也是一個需要探索的領(lǐng)域。

????時代公司的深度報道模式能否長期堅持下去？

????當(dāng)然可以，在數(shù)字化時代，深度報道肯定有生存空間。無論是分銷到特定地理區(qū)域的印刷版，還是面向全球發(fā)行的電子版或者網(wǎng)絡(luò)版，深度報道都將長期存在，我們將成為這種新聞的重要參與者。比如，《體育畫報》就做了很多深度報道。這些報道傳統(tǒng)上主要采用印刷版模式，但我也看到了一些配有視頻的例子，這或許是另外一種敘事方式。

????時代華納尚未宣布分拆的財務(wù)細(xì)節(jié)，比如時代公司需要承擔(dān)多少債務(wù)。接受這份工作前，你是否了解這方面的信息？

????我不知道。我認(rèn)為喬?瑞普將與時代華納CEO杰夫?比克斯一起討論這些事情。但我的確知道，當(dāng)一家公司分拆資產(chǎn)的時候，確保分拆出來的部門能夠取得成功，符合公司的整體利益。

????你將來會不會參與收購或者資產(chǎn)剝離業(yè)務(wù)？

????我認(rèn)為，我的職責(zé)之一是在所有業(yè)務(wù)領(lǐng)域與喬?瑞普進(jìn)行合作，但我的工作重點是產(chǎn)品開發(fā)。在這個領(lǐng)域，編輯的責(zé)任尤為重要。我希望我能夠在戰(zhàn)略層面上提供一些支持，但我想明確的是，我不是CEO，喬?瑞普才是CEO。

????如果時代公司給你一筆資金讓你只收購一家公司，而且不設(shè)置目標(biāo)，你會收購哪一家？

????LinkedIn公司。

????你有一個Twitter賬戶，但你從未發(fā)過言。為什么？

????我用Twitter了解其他人的想法，因為我很想知道公眾正在想什么，當(dāng)下流行什么話題。我一直在從事一份沒有太多事情給大家說，而且也不能通過其他渠道發(fā)言的工作。（財富中文網(wǎng)）

????譯者：葉寒

????Time Inc. has a diverse group of titles. As print and print distribution become less important, is there a strong business case for keeping In Style, Fortune and People as part of the same company?

????There are multiple answers to that. First, print is not dead. It remains important, and there are examples of publications that are growing in terms of print circulation and advertising. Our recent acquisition of the American Express magazines, for example, gives us some powerful brands in the space that they occupy. Certainly we are focused on new ways to distribute content -- web, mobile, tablet, etc. -- but I don't see an early demise of printed magazines.

????Second, the diversity of magazines we have enables us to serve specific audiences by responding to reader needs, interests, vocations and avocations. That also means, however, that we have opportunities to create audiences that cut across brands. For example, Fortune has these Most Powerful Women conferences and franchise, and I wonder if there is a way to somehow connect that with the 50 million readers of magazines like In Style, People and Essence. Or when Fortune does a conference in China, is there something we could do with those American Express, like Travel & Leisure.

????But, to be careful here, I'm only seven days into this job and am mostly in listening mode. There may be good answers for keeping those things separate and exclusive, but certainly it's an area of exploration.

????Is there a long-term future for long-form journalism at Time Inc?

????Yes, there is certainly room for long form in the digital age. Whether that is primarily in print distributed to certain geographic areas or as an e-book distributed globally or Web-based, there will be long form and we'll be players in it. Sports Illustrated, for example, does a lot of long form. Much of it has traditionally been in print, but I can see examples where, partially with enhanced video, that there may be another way to tell that story.

????Time Warner has not yet announced financial details of the spin-out, such as how much debt Time Inc. will have. Did you have some visibility into that before you took the job?

????I did not. I assume that's a conversation Joe Ripp will have with [Time Warner CEO] Jeff Bewkes. What I do know is that when companies spin out properties it is very much in their interest that the spin-out be successful.

????Will you have input into acquisitions and/or divestitures?

????I see part of my role as being a partner with Joe Ripp in every area of the business, but particularly in products where editorial is an important component. I would hope that I could provide some support at a strategic level but I want to be clear that I'm not the CEO. Joe is.

????If there was a single property that you could acquire for Time Inc., with money and availability being no object, what would it be?

????LinkedIn (LNKD).

????You have a Twitter account but have never tweeted. Why?

????I use Twitter (TWTR) to read what other people are thinking, because I am curious what's in the public mind and what is the conversation du jour. I've been in a position where there haven't been a lot of things I wanted to say to lots of people that I couldn't say via other means.